AES Bulgaria inaugurates new branding to reflect its greener, smarter energy solutions

AES continues to accelerate the future of energy with the launch of its new brand identity

April 13, 2021

AES Bulgaria, a division of The AES Corporation (NYSE: AES), today launched a new brand identity that reflects the company’s commitment and the world’s transition to a more sustainable energy future. AES is committed to helping its customers and stakeholders achieve that transformation. Our new and exciting visual identity conveys our values and purpose as we continue to innovate and create the greener, smarter energy solutions the world needs.

AES Bulgaria plays a critical role in meeting the ever-increasing energy needs of its customers and stakeholders, while meeting expectations for more reliable and more efficient energy solutions. AES Bulgaria will help its customers achieve their energy goals through innovation and new digital technologies. The company’s new visual identity tells the story of AES’ journey toward a better and more sustainable future.

AES leads the energy industry with a number of leading-edge advances in renewables, digital innovation and battery energy storage. For example, Fluence, a Siemens and AES company, is the world’s leader in energy storage systems, with – 2,5 GW of power in development and commitments.

To realize that goal, AES will continue to innovate and work in close collaboration with its customers and other stakeholders. Energy is no longer about supply and demand – it’s about partnership.

At AES, we’ve been partnering with our customers to strategically transition to new solutions while continuing to meet their energy needs. We’ve been doing it with safety, integrity and the highest standards for decades. Working across markets at every stage of development and with industries of every kind.

AES Bulgaria has proven its ability to meet the highest standards by building and operating the most modern coal-fired power plant in Southeast Europe with its TPP AES Galabovo, which complies with all present environmental requirements and the Saint Nikola Wind Farm near Kavarna, which is the largest in the country. Both power plants annually generate about 10% of Bulgaria’s energy mix.

¨For the years of presence in Bulgaria AES has proven its commitment to the security of supply and energy independence of the country. Our modern facilities are one of the pillars of the Bulgarian energy system and we are proud to provide clean and reliable energy solutions to  our partners and customers in Bulgaria. Our new logo shows our commitment not only to the energy sector but also to the communities we serve. Our CSR program in which we have invested more than 7 million euro makes a lasting difference in the communities, enhancing lives and granting access to better infrastructure, health and educational facilities¨, Olivier Marquette, president of AES Bulgaria stated.

We are excited to present our new identity, which embodies our vision, values and goals for a cleaner energy future.

Together, we are accelerating the future of energy.